Saturday, February 04, 2006

Most Nauseating Product Placement Ever?

I'm about two-thirds of the way through last Thursday's episode of Smallville. It's too bad the producers decided to follow-up their highly-publicized 100th episode last week -- which likely pulled in new viewers -- with a real dog of a 101st episode. Rather than put a young Bruce Wayne in Metropolis -- as the producers have often hinted they would -- the creators featured a "Batgirl Lite": Vengeance, a cowled young woman in a long, capelike coat who received superpowers via a heart transplant from someone who lived in Smallville and was contaminated by the "meteor rocks" (kryptonite) which have been the device behind many of the show's plots -- kind of like radiation in the Marvel Universe. Everytime Vengeance appears on the dark Metropolis streets, the score plays a cheesy variation on Danny Elfman's "Batman" theme.

Anyway, the worst moment (so far -- haven't finished the episode yet) in this regrettable story occurs when Vengeance's bespectacled alter ego empties her bag in front of Clark Kent and his friend Chloe. She pulls out a brick-sized box of Acuvue contact lenses. The camera lingers on the box. Clark and Chloe look at Vengeance inquiringly. She quips that the glasses don't look good over the mask. "Acuvue to the rescue," Chloe intones reverently, shaking her head with wonder.

The story, which has ground to a halt, lurches forward again.

Ack! Ack! Ack!

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