Viacom, the broadcasting giant which owns 19 channels carried on Time-Warner Cable (our local carrier), is playing hardball in its demand that Time-Warner pay it another $39 million in programming fees. It is threatening to pull all of its programming at midnight tonight if T-W doesn't pay up. Worse -- far worse -- it is running newspaper ads featuring Dora the Explorer and Spongebob Squarepants crying because of that mean Time-Warner.
"Why is Dora crying?" one ad asks. The all-caps reply: "TIME WARNER CABLE IS TAKING HER OFF THE AIR TONIGHT!"
Nothing says show business like making children cry until you get your way.
Showing posts with label Cable. Show all posts
Showing posts with label Cable. Show all posts
Wednesday, December 31, 2008
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