With the box office success of the Marvel and DC movie adaptations, folks tend to forget that Archie Comics has been one of the most successful comics companies of all time . . . for around 67 years.
This week, the LA Times published the obit of Archie co-publisher Michael Silberkleit. Silberkleit and his business partner, the late Richard Goldwater are the sons of the company's founders; both purchased the company from their dads, and kept it a family-run business for over 60 years. Even now, the business is owned by their families.
Despite re-running the same basic dozen or so storylines, with minor variations, for decades through numerous comics, Archie comics still sell well to their target audiences: Young kids who wish they were teens, and adults who remember when they were kids wishing they were teens.
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