Toei Animation has tried for years to market its magical-girl anime PRETTY CURE -- insanely popular in Japan, where it's on at least its second sequel TV series -- to U.S. TV, without success. Now it is marketing the series itself, in the form of subtitled downloads available on the Direct2Drive Website.
The irony is that the PRETTY CURE series would seem to be tailor-made for a young girl audience. What tween girl wouldn't tune in for two young-teen heroines who save the day in frilly dresses over bicycle shorts, and whose benefactors are magical creatures who live in cell phones? Yet its target audience is rather unlikely to seek it out as a subtitled Japanese language computer download.
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