Friday, October 02, 2009

Starbucks: V-I-A Is a Joke

So Starbucks has introduced the latest coffee innovation, the one the world has been waiting for with its collective breath bated: Instant coffee.

Oh, but it's Starbucks instant coffee, the company protests. It's better. It's indistinguishable from the coffee you get in a Starbucks store. And to prove it, they're putting on taste tests, where you get a couple ounces of their brewed stuff and a couple ounces of the Via instant coffee, and are challenged to tell the difference.

Since I'm in the Seattle area, the land of Starbucks, I decided to take the challenge. Make that the so-called challenge. Which one is the Via? The one that tastes like watery instant coffee. Sorry, Starbucks.

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