Saturday, January 30, 2010
Box Office and Sports Records: Inflation and Steroids
An article in today's L.A. Times (http://www.latimes.com/entertainment/news/la-et-bigpicture30-2010jan30,0,7457451.story) points out that, adjusted for inflation, AVATAR is far from the highest grossing, or even the top ten highest grossing, movies in history. GONE WITH THE WIND, with its various reissues, remains the top movie of all time adjusted for inflation, and may never be toppled from that perch. The reporter analogizes the boost increasing ticket prices give recent movies to recent sports records that, many suspect, become inflated as the athletes become inflated with "performance enhancers."