I didn't intend to post two items in a row criticizing the Los Angeles Times, but . . . .
This past week, the Times's publishers apparently decided the paper had to get leaner and meaner to survive the drain that urban newspapers seem to be circling.
It got leaner -- literally -- by reducing its width by an inch. (As my wife commented, it now looks like a newspaper that's given away at a supermarket.)
And it got meaner by shrinking its already minisculely-printed comic strips; and plastering a huge banner ad in the middle of one of the comics pages.
That's the way to keep the paper going: alienate your readers.
No comments:
Post a Comment