I stopped by a local 7-11 today, and saw that the same merchandising/hype effort the chain put into the IRON MAN movie is now going into moving tchotchkes related to the INCREDIBLE HULK movie that will be released on Friday the 13th. There were lenticular Hulk Slurpee cups. There were straws with little Hulk figurines on them. There were temporary tattoos, and stickers by the sheetfull. There were Hulk sandwiches. The store even had Hulk donuts, each one plastered with a photo-perfect portrait of the Jade Giant's cromagnin mug.
The one piece of merchandising the store didn't have that related to this comic book character:
Comic books.
Yes, the old spinner rack, center of many fond childhood memories, has been cast onto the junkheap of obsolescence. The 7-11's inventory of comics has been reduced to a few desultory scattered titles stuck onto the lowest shelf of the magazine rack.
7-11 forbid that they should actually feature comics starring the Hulk or Iron Man in a prominent place in the store. I mean, they might actually sell some and make some money. Who knows, they might trigger an ephiphany in some young Slurpee-slugger who realizes that there is such a thing as comic books; and that they are fun. They they might sell more comics, and make more money.
Showing posts with label 7-11. Show all posts
Showing posts with label 7-11. Show all posts
Friday, June 06, 2008
Sunday, March 30, 2008
I Drink Your Slurpee! I Drink It Up!
Iron Man 7-Eleven Movie Items - Superhero Hype!
Seven-Eleven has unleashed Iron Man movie merchandising -- including what looks like an Extreme Big Gulp in the shape of Ol' Shellhead's, well, shellhead. Considering that in the comics Iron Man has had a drinking problem, these tchotkes pose possibilities that are downright -- er -- ironic.
*****
Update -- I swung by the 7-11 at Venice and Sepulveda in West LA today, and picked up a bunch of Iron Man collectibles. They included the Iron Man head cup, which is actually a 28-oz Slurpee cup, complete with the word "Slurpee" imprinted on the Golden Avenger's occipital area. (Has he started sporting sponsor decals?) I got two lenticular Iron Man cups -- one that depicts him dodging a missile from a jet fighter; and one rather ghoulishly reproducing the scene (depicted in one of the trailers) of the Mark I Iron Man immolating a bunch of soldiers with his built-in flame throwers.
Seven-Eleven has unleashed Iron Man movie merchandising -- including what looks like an Extreme Big Gulp in the shape of Ol' Shellhead's, well, shellhead. Considering that in the comics Iron Man has had a drinking problem, these tchotkes pose possibilities that are downright -- er -- ironic.
*****
Update -- I swung by the 7-11 at Venice and Sepulveda in West LA today, and picked up a bunch of Iron Man collectibles. They included the Iron Man head cup, which is actually a 28-oz Slurpee cup, complete with the word "Slurpee" imprinted on the Golden Avenger's occipital area. (Has he started sporting sponsor decals?) I got two lenticular Iron Man cups -- one that depicts him dodging a missile from a jet fighter; and one rather ghoulishly reproducing the scene (depicted in one of the trailers) of the Mark I Iron Man immolating a bunch of soldiers with his built-in flame throwers.
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