There's a long, not-so-proud history of merchandising for the James Bond film franchise; around the mid-sixties, the markets were stuffed with Bond gewgaws for tots and adults alike.
The upcoming Bond flick, "Quantum of Solace" (which has the distinction of earning over $100 million before it's even opened in the US) is generating lots of upscale merch. Indeed, several of those obnoxious digital billboards that clutter West LA's lower airspace are devoted solely to images of 007 and the devices he's hawking. The images strobe between posters for the movie, ads for Omega watches, plugs for the incredibly expensive Sony paper-thin TV (the one early adopters will buy at 11 inches because they can't wait for the technology to be used to create a decent-sized TV), a billboard for Bond booze, etc.
It all stands in stark contrast to the worsening economy and the increasing penny-pinching of the world's consumers. One wonders how many Bond watches Omega will move when times are so tough that MI-6 likely confiscated Bond's timepiece and curtailed his expense account.
Besides, anyone who buys a multi-thousand-dollar item merely because James Bond endorses it needs some serious reality therapy.