Mis-spent Advertising Dollars?

Last night, I saw something that flabbergasted me: A TV commercial for Tito's Tacos. For those who don't live in the environs, Tito's is a landmark storefront Mexican restaurant in Culver City which literally has customers swarming the place -- and standing in line -- all day, every day. If there was ever a business that didn't need advertising, it's this one.